Meet the Member: Chris Martinez, PGA
Chris Martinez, PGA – Creating Connection Through Golf
For Chris Martinez, PGA, golf has always been about more than competition or a scorecard. It is a place where people can build relationships, discover a sense of purpose and find a community in which they belong.
Martinez currently serves as the Director of Operations at Tierra Santa Golf Course in Weslaco, overseeing golf operations, food and beverage, tournaments, instruction, player development and community programming. Before arriving in the Rio Grande Valley, he spent 13 years working throughout the San Antonio golf industry at facilities including Brackenridge Park Golf Course, Sonterra Country Club, Fair Oaks Ranch Golf & Country Club and Golf Club of Texas, where he founded the GCT Golf Academy. A former collegiate golfer at the University of the Incarnate Word, Martinez also recently earned his MBA from The University of Texas Rio Grande Valley.
Those experiences have shaped a career centered on creating opportunities through the game. Whether introducing a junior to golf, welcoming a first-time player or helping a veteran find fellowship through PGA HOPE, Martinez believes every golfer is searching for a connection. His role as a PGA of America Golf Professional allows him to help each person discover what golf can become in their own life.
That mission has been especially meaningful through PGA HOPE. Martinez became involved with the program in 2022 as a way to give back to military veterans, including members of his own family who have served. He quickly realized the clinics were about much more than teaching the fundamentals of golf. The game became a vehicle for building confidence, friendships and a lasting support system.


One participant from Martinez’s first PGA HOPE session, Joey Moore, continues to embody that impact. Moore initially joined the program with little golf experience after spending several years largely isolated at home. As he became more comfortable, he began practicing regularly, forming friendships and playing with other veterans. He later returned as a volunteer, helping new participants feel welcomed while sharing the same sense of purpose he had discovered through the program.
Martinez is now working to create that environment at Tierra Santa, where community members have donated clubs, employees have collected golf balls and local organizations have offered their support. His goal is for every PGA HOPE graduate to view Tierra Santa as their home course long after the six-week program concludes.
That welcoming philosophy extends to junior golf and player development throughout the Rio Grande Valley. Tierra Santa has introduced the area’s first PGA Jr. League program while providing nearly year-round opportunities for golfers of all ages and abilities. Martinez is also helping develop the future of the profession by mentoring three PGA Associates currently working toward PGA of America Membership.
Over the next five years, Martinez hopes to establish the Rio Grande Valley as a model for PGA programming and player development. By expanding access, developing future PGA Professionals and ensuring each person feels comfortable walking through the doors of a golf facility, he believes the region can create an impact that reaches far beyond the course.
“Every golfer is looking for a connection,” Martinez said. “Our job is to help them find it.”












